Game intelligence.
Built for community sport.
You played 40 games last season. What did you actually learn? Join the players turning footage into answers.
A new kind of game intelligence. Purpose-built for community sport with AI at its core, Pikel turns your footage into the insight you never had.
01
Film with what you have
Phone, GoPro, sideline camera. If you can record your game, you can analyse it.
02
Powered by AI
Machine learning breaks down your footage automatically. Player tracking and pattern recognition without the manual work.
03
Own your development
Every player gets a personal view of their growth. Track progress across games, seasons, and teams.
01
Film with what you have
Phone, GoPro, sideline camera. If you can record your game, you can analyse it.
02
Powered by AI
Machine learning breaks down your footage automatically. Player tracking and pattern recognition without the manual work.
03
Own your development
Every player gets a personal view of their growth. Track progress across games, seasons, and teams.
COLLABORATIVE REVIEW
Your team's film room. Anywhere.
Review footage together in real time. Draw on the play. Tag teammates. Link moments across games. An AI assistant that reads the play and answers your questions. Every conversation anchored to what actually happened on the pitch.
Tommy works well in a Cap Defence here. Watch how the reset gets cut off at 14:32 We will work on this on Wednesday
Compare with Pool B vs Thunder (18:04). It looks like we are running the same setup but we left the off-handle open.
You're running a Match Defence against a Ho Stack. Under coverage is tight, but positions 4 and 7 are leaving the deep lane exposed. See similar pattern at Regionals R3 (22:15)
Fiona yeah good spot. Coach Alex can we drill this at Wednesday'ssession?
AI STUDIO
Your footage. Decoded.
Upload a game and let the AI do what used to take hours. Player detection, movement tracking, and tactical breakdown, extracted automatically from any camera angle. Refine what the model finds, and build a dataset that gets smarter every season.
SESSION PLANNING
Prepare with what you know.
Build training sessions using real match data. Link drills to the moments that inspired them. When Wednesday's session starts, the clips, the context, and the plan are already there. No more rebuilding from memory.
Wednesday
Ho Stack Defence
Coach Alex
6:30pm – 8:00pm
“Positions 4 and 7 leaving deep lane exposed”
Coach Alex comment from review
“We need to drill the reset under zone pressure”
AI Assistant suggestion
“Similar pattern occurred in 3 of last 5 games. See #Regionals R3 22:15”
PLAYER FEEDBACK
Your game. Your growth.
Every player gets their own view. See your highlights, track your development, and get personalised feedback, from coaches, teammates, and the AI. This is the Fitbit for your sporting career.
Tommy P.
Season 2025/26
12
games
847
touches
23
assists
Completion rate
Recent Feedback
“Great positioning on the reset. Keep attacking that lane”
“Your handler movement created 3 open unders in this point”
Last summer I spent every game on the sideline filming, convinced it would help us improve. The footage sat in cloud storage. Links disappeared. Feedback scattered. I built manual trackers just to get basic structure. The effort was real. The learning was not. I looked for something better. The tools that existed cost a fortune and treated players as a commodity. So I decided to build something that didn't. Community teams deserve better. So I'm building the tools I wish I'd had: AI that watches what you can't, a space to review together, and a way for every player to own their growth.
Tommy Pengelly, Founder
Show your support.
Pikel is being built in the open. If this is something you want to exist, let us know.