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Ultimate frisbee field action. Photo by Zack Hann on Unsplash

The collaborative coaching platform for community sport.

One place for your footage, your coaching, and your players' development. Built with the community sport world, powered by AI that gets smarter with every game.

A new kind of coaching platform. Purpose-built for community sport with AI at its core, Pikel turns your footage into the coaching and insight you never had.

01

Film with what you have

Phone, GoPro, sideline camera. If you can record your game, you can work with it.

02

One platform for coaching

Footage, analysis, sessions, and player development. All in one place, built for how your club actually operates.

03

AI that grows with you

Computer vision and AI that tracks your players and finds the patterns you'd miss. Gets smarter with every game your club uploads.

Your club's footage library

Every game. Every angle. One place.

Your footage lives in a shared drive that belongs to the club, not to whoever filmed it. Upload from any camera, organise by season, tournament, and match. When people move on, the footage stays. Share with the whole club or specific groups. The right players see the right footage.

vs StormPool A - 12 Mar32:15vs HawksQuarter Final - 13 Mar41:08vs ArrowsSemi Final - 13 Mar38:22vs ThunderPool Play - 12 Mar35:42Sharedvs MohawksPool B - 12 Mar29:55TrainingWednesday - 15 Mar52:10Season 2025 / London Cup

The coaching studio

Open any game. Pull it apart. Share what matters.

The studio is where you turn raw footage into coaching. Scrub through the game on a timeline, clip the moments that matter, draw on the frame, build tactical boards. Then compose clips into sessions your players can actually watch. Focused walkthroughs, not a 40-minute raw video and a “watch from 23:15.”

vs Thunder · Pool Play · Q2ACTIVITY HEAT MAPOffenceDefenceCOMPLETION RATE78%+4% vs last tournamentPOSSESSION TIME54%Per-quarter breakdownTURNOVERS12Trending down this seasonPOINTS SCORED13+3 vs avg13 of 20 points played

Game intelligence

Ask your footage anything.

Pikel uses computer vision to track your players and map what happens on the pitch. Then AI lets you search across all your footage. “Show me every time we turned it over in their half.” “Which line combinations score the most?” Patterns that would take hours to spot by hand, surfaced in seconds. All from footage shot on a phone.

Which line combinations score the most?vs ThunderTommyRegionals R3Ho StackFiona3 turnoversdeep laneLondon Cup

Player development

Your game. Your growth.

Players own their development. Clip moments, leave comments, react to footage, track your own progress. That activity feeds back into the club. When a player flags a moment or writes a note, coaches can see what their players care about and surface insights faster. Everyone contributes. Everyone improves.

14:32CACoach Alex2m agoTommy works well in a Cap Defence here.Watch how the reset gets cut off at 14:32We will work on this onWednesdayFLFiona1m agoCompare with Pool B vs Thunder (18:04). It looks likewe are running the same setup but we left the off-handle open.TPTommyjust nowFiona yeah good spot. Coach Alex can we drill this atWednesday's session?
Founder portrait

Last summer I spent every game on the sideline filming, convinced it would help us improve. The footage sat in cloud storage. Links disappeared. Feedback scattered. I built manual trackers just to get basic structure. The effort was real. The learning was not. I looked for something better. The tools that existed cost a fortune and treated players as a commodity. So I decided to build something that didn't. Community teams deserve better. So I'm building the tools I wish I'd had: AI that watches what you can't, a space to review together, and a way for every player to own their growth.

Tommy Pengelly, Founder

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We're building Pikel with the community sport world. Leave your details and help shape what comes next.

We'll keep you in the loop as we build. Nothing else.

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