Terms of Service


Effective Date: 19th March 2025

Welcome to Pikel. By accessing or using our Services—including the Pikel platform, WhatsKey extension, and related solutions—you agree to these Terms of Service (“Terms”). Please read them carefully.

1. Use of Services
- Lawful Use: You agree to use the Services for their intended purposes and in compliance with all applicable laws and regulations.
- Prohibited Conduct: Misuse of the system, reverse engineering, unauthorized tampering, or abusive behavior is strictly prohibited.

2. Content and Data
- User Rights & License: By using the Services, you grant us the right to store, analyze, and process your document content, metadata, feedback, and any other input you provide for the purpose of delivering core functionality and improving our Services.
- Data Security: All document data submitted through our platform is stored securely, per our Privacy Policy.

3. Intellectual Property
- Ownership: All product names, logos, and service marks (including "Pikel," "WhatsKey," "DARA," and "Decision and Adaptive Reasoning Architecture") are owned by Pikel Ltd. or its affiliates.
- Restrictions: You may not use, copy, or reproduce these marks without our express, written permission.

4. Termination
- Right to Suspend or Terminate: We reserve the right to suspend or terminate your access to the Services if you violate these Terms, engage in unlawful activities, or otherwise harm our platform or users.
- Effect of Termination: Upon termination, you must cease using the Services. Any rights granted to you under these Terms end immediately.

5. Disclaimers
- As-Is Basis: We provide our Services "as is," without warranties or representations of any kind, whether express or implied.
- No Guarantee: While we strive for high availability and accuracy, we do not guarantee uninterrupted, error-free operation of the Services.

6. Limitation of Liability
- Indirect Damages: To the extent permitted by law, Pikel shall not be liable for any indirect, incidental, special, or consequential damages arising out of or related to your use of the Services.
- Aggregate Liability: In no event will our total liability exceed the amount you paid to use the Services (if any) in the six months preceding the event that gave rise to liability.

7. Rights Reservation Notice
Pikel Ltd. reserves all rights to the names, trademarks, and underlying technologies of the following:
- Pikel: A platform and architecture for adaptive content creation, compliance, and review.
- WhatsKey: A browser extension and auditing interface for inline review, risk detection, and insight surfacing.
- DARA (Decision and Adaptive Reasoning Architecture): A proprietary AI reasoning system for dynamic content validation and decision-making.

These rights extend to all uses in AI-assisted writing, compliance systems, agentic AI tools, content auditing, reasoning layers, or any system involving structured or adaptive content review. Unauthorized use is prohibited and may result in legal action.

8. Governing Law & Disputes
- Applicable Law: These Terms and any disputes arising from them are governed by the laws of [Insert Jurisdiction], without regard to conflict-of-laws principles.
- Dispute Resolution: Any disputes shall first be attempted to be resolved amicably. If unresolved, they may be referred to a competent court or arbitration in [Insert Venue], subject to applicable law.

9. Changes to These Terms
We may update these Terms from time to time to reflect changes in our Services or legal obligations. We will notify you of significant changes by email or through the Services. Continued use of the Services after any changes indicates your acceptance of the updated Terms.

10. Contact Information
For questions about these Terms or our Services, please contact:

Tommy Pengelly  
Email: hello@pikel.co  
Note: As an individual developer, I do not maintain a public office address. Please contact me by email with any privacy-related questions or requests, including those under GDPR.


Last Updated: 19th March 2025